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ISOs make US gains
US Domestic use of tank containers
in the US has lagged behind other markets, largely due to the broad
availability of rail transport. Things are beginning to change,
however, if VTC's experience is anything to go by
Ventura Transfer Company (VTC), the California-headquartered bulk
handling and transportation company, has launched an educational
marketing campaign promoting tank container haulage in the US domestic
market after it was called in to quickly design an intermodal logistics
solution for one of its customers in the wake of a sudden reactor
shutdown. VTC says the US domestic shipping market's recognition
of the advantages of tank container hauliage is on the rise, and
several railways have formed policies aimed at boosting the use
of tank containers.
When the chemical company's reactor unexpectedly shutdown, the company
was forced to supply its western US customers with product produced
from its other facilities. Its challenge was to do so seamlessly
and with minimal inconvenience to its customers, despite the fact
that product had to be shipped across the country. The company in
the past had relied on long-haul trucking to reroute supplies, but
was finding in the face of the recent shutdown that the cost and
viability of this solution was prohibitive. According to VTC, driver
shortages in the US and, in some cases, a lack of possible return
loads, exacerbates problems associated with direct trucking.
VTC helped the company devise an ISO tank-centred plan that moved
the product by rail from the east coast to the west coast, and VTC
says the deliveries were made as quickly as they would have been
by way of direct trucking yet at a more competitive price. The Long
Beach, California-headquartered VTC owns and operates nine railcar
transfer terminals in California and Arizona, has two warehouse
locations in the Los Angeles area and operates a full-service ISO
container depot.
Reality bites
"Reality is that a reactor shutdown, turnaround, outage or
malfunction is inevitable, and being prepared is necessary to continue
deliveries to customers seamlessly," explains Galen Clifford,
VTC's vice-president of marketing and sales. "In the case of
this shipper, it had been sending direct trucks in the past, but
found during this shutdown that sending trucks from the east coast
of the US to the west coast was horrifically expensive. In addition,
it is very hard even to find trucks on the highway currently with
such a severe shortage of drivers. The company was also finding
that there was no cargo that the west coast produces that would
allow that carrier to fill his truck and go back east to help minimise
the round trip cost. So they were paying, essentially, round-trip
rates to supply those companies out here on the west coast."
VTC says that the company's experience during its shutdown is one
of many signs it is seeing that the US market is increasingly recognizing
the importance of domestic tank container transport. It is this
recognition that VTC hopes to accelerate through its new educational
marketing push.
"This is a market that we have been watching for several years,"
says Clifford. "I do think that this last year ˆ with
the US economy roaring back, the degree of imports and exports taking
place, and the chemical companies become more global in their production
ˆ has been the beginning of a period when the value of the
use of ISOtainers, not only for international shipments, but for
domestic movements, is finally dawning on a lot of the chemical
makers and suppliers. I think these companies are seeing that ISO
container transport certainly offers some options that direct trucks
and long-haul trucks don't, especially when there's such a shortage
of drivers and equipment right now. In addition, ISO tanks are increasingly
being constructed to be lighter, so the payload can move up to be
comparable to full tank truck shipments."
Railing for change
Another factor Clifford sees as contributing to an upswing in tank
container use is that US railroads have begun to recognize the economic
benefits they could reap from increased tank container traffic.
Thus in an effort to encourage ISO tank haulage over the use of
trucks, several railroads have introduced pricing structures aimed
at making tank container use more attractive. In addition, both
Union Pacific (UP) and Burlington Northern Santa Fe (BNSF) railroads
have instituted internal marketing programmes intended to entice
domestic chemical companies to use ISO container shipping. UP offers
chemical companies the use of its own fleet of containers under
its Bulktainer programme. BNSF does not supply containers, but offers
a public pricing model, which VTC says allows smaller ISO tank operators
to enter the tendering process.
"They have put across some pretty aggressive rail rates over
the past year to solicit and induce domestic chemical companies
to use ISOtainers," says Clifford. "We have worked in
the past with BNSF's programme as well as UP's."
The changing face of the import/export market, Clifford says, is
also lending momentum to tank container transport within the US.
As an example, he points to a recent contract VTC netted with a
US-based third-party supplier who is buying maleic anhydride from
Korea. Maleic anhydride is primarily used in the formation of resins
for use in piping, vehicles and electrical goods. US production
of maleic anhydride until recently had been sufficient to meet domestic
demand, but because the US economy has strengthened and because
certain applications for maleic anhydride within the US have been
expanding, demand has outgrown domestic supply, price has moved
upward accordingly and a new US market has been opened for offshore
suppliers like VTC's in Korea, which now find themselves in price-competitive
positions. Under VTC's arrangement with the company, VTC will handle
the import and distribution of the product which will be shipped
in ISO containers.
"This is another perfect example of how ISOtainers are making
inroads into US domestic transport," says Clifford. |

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Kande Hall
Grabiner/Hall
310.337.3181 phone
kande@grabinerhall.com
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